With 13 years of experience in gaming I specialize in leading and motivating cross-function teams to contribute their best to the product.
I am passionate about sharing my love for data led design with my team. I thrive on creating a trusting environment and empowering employees to create customer-centric experiences loved by users.
I am passionate about sharing my love for data led design with my team. I thrive on creating a trusting environment and empowering employees to create customer-centric experiences loved by users.
CEO | Product Management & Design
Meelfoy Games
March 2021
to October 2023
- Developed and guided the Ethical F2P vision and games' blueprints from market research to publishing
- Led cross-function teams of artists using Maya, Blender and Zbrush; C# programmers using Unity; and designers using Figma
- Created titles that generated over 9K installs overall and reached low CPIs such as $0.16 for Dogs Den USA
Live Operations Manager
Ubisoft
September 2015
to August 2020
- Drove game updates roadmap and Live P&L for Ubisoft titles: Growtopia (25M+ downloads, 1.5M+ DAU), NCIS: Hidden Crimes (7M+ downloads)
- Managed a team of 10+ employees including data analysts, product managers, CRM agents and marketing specialists using OKRs and 360 reviews
Active Game Manager
Ubisoft
April 2014
to September 2015
- Led CSI: Hidden Crimes (40M+ downloads) roadmap, game analytics, UA costs attribution and monetization
- Implemented features and automation that increased the ARPPU by +50% before sunset
Game and Economy Designer
Ubisoft
November 2012
to April 2014
- Designed game features, episodes' stories, and economy design for CSI: Hidden Crimes
Support Specialist
Riot Games
March 2012
to November 2012
- Worked on various game operations tasks for League of Legends such as player support, community management and e-sport support
Monetization Manager
Gala Network Europe
October 2010
to March 2012
- Improve monetization and game mechanics leading to a 100% ARPPU increase for Dragonica Europe
Game Master
Gala Network Europe
June 2010
to October 2010
- Designed sales planning and offers for Dragonica Europe along with support and community management
Associate Degree in Management of Business and Administration
University of Technology of Perpignan (France)
September 2005
to July 2007
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Leadership
Expert
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Production Teams
Advanced
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Product Management
Expert
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Operations Management
Advanced
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Product Management
Expert
- Game economy loop creation & optimization
- Updates ROI planning
- Ability to increase drastically a game's sales by understanding quickly its mechanics and player needs
- Gatcha system proficiency
- Game sales optimization
- Lead data analysts
- Updates & events performance reports
- Item cannibalization studies
- Ambitious, adaptable, creative
- Patient, empathetic and organised
- Data driven and hard worker
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Excel
Expert
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Powerpoint
Advanced
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Unity
Notions
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Photoshop
Good
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Premiere Pro
Intermediate
- French - Native language
- English - Fluent
- Spanish - Notions